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Client: Apollo Tyraes
Project Type: Social Media
Role: Art Direction
This project was developed to strengthen Apollo Tyres’ digital presence, focusing on increasing engagement, audience growth, and brand recognition across social media platforms.
The concept is based on the brand’s reliability and performance, translated into a clear and accessible visual language aligned with everyday consumer contexts.
The art direction focused on creating consistent and adaptable content for different social media formats, balancing brand communication with engaging content. The assets were designed considering platform dynamics, encouraging interaction, shareability, and organic reach while maintaining visual consistency across all touchpoints.