Budweiser — Institutional Campaign

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Client: Budweiser
Project Type: Conceptual Project
Role: Art Direction

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This project proposes an institutional campaign for Budweiser, exploring the brand’s iconic elements and its strong cultural presence. The concept aims to reinforce Budweiser’s identity as a brand connected to moments of celebration, authenticity, and human connection.

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The art direction uses a bold visual language, with simple yet high-impact compositions that highlight the brand’s visual codes and create assets designed for different communication formats.