Adidas — Institutional Campaign

 

Client: Adidas
Conceptual Project
Function: Art Direction

 

This project proposes an institutional campaign for Adidas, exploring the values of performance, overcoming challenges, and attitude present in the brand's sporting universe. The visual proposal seeks to convey energy and movement, reinforcing the connection between sport, style, and identity.

 

The art direction utilizes strong visual compositions, striking typography, and graphic contrasts to create high-impact pieces designed to work across different communication formats.