Honor — Product Launch / Smartwatch

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Challenge
To generate impact during the launch of the brand's new smartwatch, creatively highlighting its features in a highly competitive social media environment.

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Concept
Inspired by the classic game Genius (Simon Says), the project transforms the launch into a playful and interactive experience. Each color in the game represents a sports function of the smartwatch, such as running or swimming, inviting the public to learn through play.

 

Creative Solution
Development of an interactive Instagram filter that allows users to play games while exploring product features. The idea expands to influencer campaigns, combining the digital world with a physical version of the game, reinforcing engagement, sharing, and brand recall.