Huawei — Product Launch / TikTok

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Challenge
Launching the Huawei P Smart 2021 in the context of a pandemic, with high saturation of digital content and consumers spending hours consuming short videos on TikTok.

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Concept
The campaign is based on the real behavior of the public during isolation: entertainment, lightheartedness, and active participation. In partnership with Irish influencer Tadgh Flemming, we created a dance challenge designed to generate organic engagement and stimulate the creation of a new trend on the platform.

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Creative Solution
Developing a native TikTok campaign, exploring the platform's unique language, rhythm, and dynamics. Collaborating with an influencer maximizes reach and engagement, connecting the product to entertainment in a spontaneous and shareable way.