iFood — Institutional Campaign

 

Challenge
Encourage the recurring use of the app, reinforcing the habit of ordering food at home as a practical and desirable alternative to cooking.

 

Concept
The campaign originates from a jingle inspired by the song "Kissing on the mouth is a thing of the past," connecting pop nostalgia to digital culture. The reference speaks directly to a young, urban-minded audience with a strong affinity for the aesthetics and cultural repertoire of the 90s.

 

Creative Solution
Development of an integrated visual and auditory language, combining jingle, expressive typography, and high-impact graphic compositions. The concept unfolds in communication pieces and posters that reinforce consumer behavior, encouraging app use in a light, fun, and memorable way.