Nike — Win More, Lose Less

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Client: Nike
Project Type: Conceptual Project
Role: Art Direction

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Running involves effort, sweat, and perseverance. The campaign “Win More, Lose Less” explores this paradox: when you run, you lose calories, fatigue, and limits—but you gain health, energy, and well-being.

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The art direction uses bold typography and high-contrast colors to convey the intensity and attitude of the running world. The visual concept reinforces the message that, when you run, what you lose is always less than what you gain.