Dr. Oetker — Social Media Campaign

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Client: Dr. Oetker
Agency: Connector by Granite (Ireland)
Role: Art Direction

 

This campaign was developed to promote Dr. Oetker products on social media, using a light and accessible visual language aligned with the everyday cooking universe. The concept aimed to present the products in an appetizing and inviting way, reinforcing moments of preparation and sharing.

The art direction explored clean visual compositions, vibrant colors, and a digital-first approach, creating adaptable content for different social media platforms.